Steph Curry’s Mysterious ‘CurryCon’ Experience: What Fans in China Are About to Discover Will Shock You

In addition to taking his Curry Camp to China for the first time, the four-time NBA champion said fans will be able to participate in an interactive convention dedicated to Curry’s basketball career.

“This dynamic 3-day fest in Chongqing, open to all fans across Asia, will serve as a hub for innovation and fan engagement, fostering a vibrant community around the brand,” Under Armor wrote.

No one should be surprised if “CurryCon” is a major hit and turns into an annual exhibition.

“We’ve been going (to China) since 2014 as well,” Curry said. “The reaction, the reception, the fan (and) the energy (are) special. So, I’m looking forward to it.”

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Superstar Warriors guard Steph Curry teased a major event to come during his Curry Brand tour in China when talking to reporters Thursday at his Curry Camp in Menlo Park.

“We’re taking Curry Camp to China; we’re doing something called ‘CurryCon,’ which is kind of wild to think about — an interactive experience based on my journey,” Curry said. “I’m excited about it.”

Steph Curry is gearing up to take his legendary brand to new heights – and this time, it’s all happening in China. As he prepped at his Menlo Park Curry Camp, the Golden State Warriors star dropped hints about an extraordinary upcoming event dubbed “CurryCon,” an immersive experience tracing his basketball journey that will debut alongside the camp’s inaugural trip to China. This three-day extravaganza, set in Chongqing, promises fans across Asia a rare, hands-on invitation to dive into interactive exhibits, test the latest Under Armour gear, and engage directly with athletes — including Curry himself and his sharpshooting brother, Seth. China has long held a special place in Curry’s heart, and this upcoming venture feels less like a mere promotional tour and more like a heartfelt celebration of a 17-year bond with a devoted fanbase. Given the scale and the passion behind it, “CurryCon” could very well be the start of an annual sporting pilgrimage no one saw coming. LEARN MORE

Curry added he’ll be promoting his new Under Armor shoes at the convention, and that his brother and fellow NBA sharpshooter, Seth Curry, will be abroad with him.

China holds a special place in Curry’s heart. He has been touring the nation and promoting Curry Brand there since 2014 and has established a connection with his massive Chinese fanbase over his 17-year Warriors career. 

“Attendees will have the chance to explore interactive exhibits, discover the latest product innovations, engage in sports sessions with athletes, and delve deep into the brand’s rich history, core values, and forward-thinking vision for the future of sport.”

Under Armor shared more details about the convention in its initial press release from July.