Why AT&T Stadium Was the Inevitable Choice for the 2027 Stadium Series—What You Didn’t Know
If you had asked me a few months ago whether Dallas’ legendary AT&T Stadium—better known as “Jerry’s World”—would ever morph into a gigantic ice rink for the NHL Stadium Series, I might’ve raised an eyebrow or two. Yet here we are, with NHL President of Content and Events, Steve Mayer, subtly letting the cat out of the bag well ahead of the official announcement. Yes, the 2027 Stadium Series is slated for Dallas on February 20th, featuring the Dallas Stars as hosts, though their opponents remain a mystery for now. The intriguing backstory? Mayer hinted during the NHL/NHLPA North American Player Tour that the league’s been quietly negotiating with stadium operators in the area, navigating complex business models that didn’t initially align. It’s fascinating to peek behind the curtain at these strategic moves—Mayer described spending summers scoping out potential venues, weighing their futures in outdoor hockey. And now, the whispers have turned loud and clear: Dallas is gearing up to welcome an outdoor NHL spectacle at the very stadium built by Cowboys’ mogul Jerry Jones. This marks a thrilling chapter for hockey in Texas, a state that has fervently embraced the game over the years. The league’s gamble on “Jerry’s World” is a testament to its growing ambitions and the ever-expanding footprint of hockey in non-traditional markets. You can bet the buzz will only intensify as we edge closer to the big day in 2027.
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