Unlocking the Secret Twist That Changes Everything in This Story

Ever notice how some players turn into legends just when the spotlight hits the brightest? Take Reggie Jackson, for example—Mr. October himself—who somehow flips a switch come World Series time. Well, Jordan Love might just be cooking up his own seasonal magic, though not quite under the same playoff glare. The Green Bay Packers’ quarterback has this quirky reputation of dialing up his game from late November through December, a stretch fans now affectionately dub “Toyotathon time.” Coincidence? Maybe. But with Love embracing the narrative and even sporting custom trading cards stitched with Toyotathon sweaters, there’s something delightfully odd—and oddly compelling—about this whole phenomenon. So, as Love gears up for some brutal divisional clashes ahead, one has to wonder: Is this the NFL’s most peculiar yet effective mid-season surge, or just a clever marketing gimmick we’re all happy to ride along with?

GREEN BAY, WISCONSIN - SEPTEMBER 28: Jordan Love #10 of the Green Bay Packers congratulates Jared Goff #16 of the Detroit Lions after the game at Lambeau Field on September 28, 2023 in Green Bay, Wisconsin. — (Photo by Patrick McDermott/Getty Images)

Some athletes are known for turning up their play during specific times of year. For instance, Reggie Jackson is known as Mr. October for his heroics during the New York Yankees’ World Series run, turning up his game to a new level when it mattered most.

Many football players thrive in the fourth quarter or the playoffs as well, making a name for themselves in big-time moments. Jordan Love hasn’t necessarily established himself as a playoff threat to this point, as he hasn’t been able to take the Green Bay Packers to the Super Bowl, but he is known around the league as someone who turns things up from late November to late December. He mentioned this in a recent interview shared by reporter Matt Schneidman on X, saying, “It’s time. It’s Toyotathon time, for sure.”

pic.twitter.com/TKe7BdOz0r

— Matt Schneidman (@mattschneidman) November 19, 2025

As Love mentioned, fans have noticed an upward trend in Love’s game over the past few years, pointing out the correlation between Toyota’s annual sale and his statistical performances. This is almost certainly a coincidence, but Toyota and Love are leaning into it this year, going so far as to make trading cards with a “Toyotathon” sweater woven into them.

Whether it’s Toyota, Ford, Honda, or another car brand, Packers fans will take whatever they can get from their quarterback over the next several weeks. He has a tough stretch of games ahead of him, which includes three divisional matchups and a battle with the Denver Broncos, so he’ll need to turn it up similarly, if not more, than he has in years past.

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