The Surprising Connection Between Stephen Curry’s Brand Shift and Caitlin Clark That No One Saw Coming
So, here we are with the Golden State Warriors — a team whose record this season looks like a flat line, sitting dead in the middle at 9-9. You’d think with Stephen Curry lighting it up, the Dubs would be rolling, right? But nope, consistency especially on the road has been as elusive as a shooter’s hot streak during a cold snap. And just when you thought the drama was confined to the hardwood, Curry’s split with Under Armour shakes things up off the court too. Here’s a twist: a WNBA star, Caitlin Clark, played a surprisingly pivotal role in Curry’s brand saga—turns out, recruitment plays off the court can be just as fierce as on it. Now Curry’s next move in the sneaker wars is anyone’s guess, as he looks toward fresh partnerships after over a decade with UA. While all this unfolds, the Warriors are dogged by depth woes and a brutal travel schedule that’s got Steve Kerr airing some unfiltered thoughts on the league. Can Golden State turn the tide once the travel grind eases, or is this just another rough patch in an already unpredictable season? The Jazz await Monday night to find out. LEARN MORE.



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