Donald Driver’s Surprising New Deal with His HBCU Alma Mater Sparks Excitement and Speculation

Isn’t it something when a former NFL legend decides to give back in a way that truly counts—beyond the highlight reels and touchdowns? Donald Driver, known for his clutch plays on the gridiron, is now investing in the future of Alcorn State, his HBCU alma mater, by teaming up with his company Driven Elite. Launching January 20th as part of the “New Year, New Kickoff” campaign, this partnership isn’t just about sports; it’s about nurturing mental toughness, leadership, and identity for student-athletes on and off the field. Women’s and men’s programs at Alcorn stand to benefit from tailored wellness initiatives, mentorship, and innovative mental health tools, including an app that connects athletes with professionals in total confidentiality. It’s a bold move, rooted in the belief that mental health drives performance—and I can’t help but wonder: could this model be the blueprint for how collegiate sports programs nationwide should support their players? Alcorn State is poised for a surge, and this commitment by Driver might just redefine what it means to be truly driven. LEARN MORE.

Former NFL star Donald Driver is making a huge investment in his HBCU. On January 20th, Alcorn State is set to launch a partnership with Driver’s company, Driven Elite. The partnership is set to launch as a part of Driven Elite’s “New Year, New Kickoff” campaign on January 20th. The partnership is largely focused on the health and well-being of the student-athletes at Alcorn State, doubling down on overall wellness as well as mental health.

The partnership is set to benefit both men’s and women’s programs at Alcorn State. In a statement, Donald Driver spoke about the aim of his program and the aim of this partnership with Alcorn State, saying, “Driven Elite is committed to creating a safe, empowering environment for student-athletes at Alcorn State to strengthen their mental resilience, leadership, and sense of identity both on and off the field. We believe mental health drives performance, and performance shapes life. Through intentional investment in young men and women, we provide mentorship, mindset development, and purpose-driven programming. The SURGE program for female student-athletes focuses on owning identity, showing up with purpose, and creating lasting impact in every space they enter.

He added, “Alcorn State is the ideal place for these programs to grow, and I am honored to be part of this movement with Driven Elite at my alma mater.”

Through the partnership, the SURGE initiative will be available for student-athletes. Women student-athletes are set to receive new gear and personalized nutritional information. Male student-athletes will see a huge focus on mental health, including the rollout of a new app that confidentially connects athletes with a mental health professional.

Alcorn Athletic Director D’Wayne Robinson spoke glowingly about the partnership, saying, “SURGE represents our commitment to elevating women’s sports and ensuring our female student-athletes have access to the resources, guidance, and support they need to excel. We’re grateful for this partnership that recognizes the unique needs of our women’s programs.”

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