Inside the Untold Plan of a Former Bears PR Master to Salvage North Carolina’s Belichick Controversy
It’s not every day you see a college football program—and one led by arguably the greatest NFL coach of all time—swirling in a storm of eyebrow-raising headlines before the season even kicks off. The North Carolina Tar Heels, fresh off the buzz-worthy hiring of Bill Belichick, have somehow found themselves wrapped in a storyline that feels part NFL drama, part soap opera. Now, with questions piling up about Belichick’s whirlwind romance with a much younger partner and a bizarre TV interview moment that left us all scratching our heads, UNC is calling in reinforcements—not on the field, but in the PR trenches. Enter Brandon Faber, a savvy ex-Chicago Bears PR guru, whose mission sounds suspiciously like “Operation: Damage Control.” Is this a brilliant chess move or a sign that things have spiraled a bit? Whatever the case, one thing’s clear: keeping the spotlight on the Tar Heels—and off the distraction—just became a full-time job. LEARN MORE.The North Carolina Tar Heels football program has had quite an interesting offseason. What started with excitement after hiring Bill Belichick as head coach has turned odd ever since that strange CBS interview. With numerous question marks surrounding Belichick and his girlfriend Jordon Hudson, the Tar Heels are bringing in a PR guru who worked for the Chicago Bears.
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