How the Rams Plan to Capture More Than Just Los Angeles—Aiming to Become the World’s Team

How the Rams Plan to Capture More Than Just Los Angeles—Aiming to Become the World's Team

“Australian fans love sports so much, but they want the authentic product,” Offord said. “And so it’s not about an Australian talking about the Rams to another Australian. They want an American voice. They want the authentic players, the real players… which really brings to life the Rams brand.”“I don’t think you look at the first decade and say, ‘Check, we did that,’” Demoff said. “We’ve had amazing growth, and when I look at all our metrics in terms of fandom and growth, I would say they’re certainly where we had hoped they would be.Jamison Collier, who describes herself as “just a super fan,” serves on the Rams’ fan council in Australia.The Rams’ scheduled game in Australia has created new fans, Collier said.

The Rams’ scheduled game in Australia has created new fans, Collier said.

The Rams’ scheduled game in Australia has created new fans, Collier said.

The Rams’ scheduled game in Australia has created new fans, Collier said.

The Rams’ scheduled game in Australia has created new fans, Collier said.

The Rams’ scheduled game in Australia has created new fans, Collier said.

The Rams’ scheduled game in Australia has created new fans, Collier said.

The Rams’ scheduled game in Australia has created new fans, Collier said.

The Rams’ scheduled game in Australia has created new fans, Collier said.

On Thursday, Rams defensive tackle Kobie Turner, offensive lineman Steve Avila and tight end Davis Allen left Hawaii to travel to Melbourne for a family-friendly fan combine that was expected to draw thousands at Margaret Court Arena.AdvertisementAdvertisementAdvertisementAdvertisement

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