Blues Reveal Stunning New Uniforms with Hidden Nods to Winter Classic Legacy
The St. Louis Blues unveiled new primary home and away uniforms featuring modernized versions of the team’s heritage color palette and iconic Blue Note logo as part of an overall brand evolution announced today. Inspired by the classic uniforms worn by the Blues upon their inception in 1967, the fan-favorite Blues brand identity and logo have been emboldened for a new era. The club also introduced new design elements including wordmarks, brand font, and secondary and tertiary marks highlighting the shared cultural influences of St. Louis and the Blues.
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