Can Purdue’s Elite Senior Trio Finally Break Through to Win the National Title?
While NIL-motivated transfers have commonly drawn players away from many schools, Purdue’s focus on retaining players with NIL dollars has been a focus. Daniel Picioski, director of the school’s NIL strategy and player marketing department, said they try to cater NIL opportunities to what the players like. One of those areas has been trading cards, something that began because Smith is a big card collector. Picioski said it also definitely helps that the fanbase has so much familiarity with so many of the players.
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