“Can the Buffalo Sabres Break the Cycle of Heartbreak? A Fan’s Tale of Endurance and Hope”
The only evidence at this point is anecdotal, but conversations with fans, feedback in The Athletic’s surveys and responses to the team’s social media posts promoting season-ticket renewals don’t paint a promising picture.
Sabres COO Pete Guelli, who holds the same title with the NFL’s Buffalo Bills, sent a letter to season ticket holders on Feb. 27 pitching them on renewing. In that letter, he noted season ticket holders could lock in their current price without an increase but only if they renewed by March 17 at 5 p.m. That deadline angered some fans who have stuck with the team and consistent price hikes for tickets. By comparison, the New York Rangers announced they wouldn’t be raising season ticket prices if they missed the playoffs. After the early bird renewal deadline, the Sabres’ ticket employees started calling those who didn’t renew, offering an extension of the deadline.
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