Colin Cowherd’s Controversial Call: Which College Football Powerhouse Must ‘Act More Republican’?
Cowherd noted that Utah, Minnesota, and Iowa are among the schools that generate more football revenue than USC. The California economy offers a far bigger market, but L.A. isn’t a football town.
The NIL landscape may force universities to adapt Cowherd’s thinking and act on the bottom line, even if it means downgrading or eliminating several programs. But perhaps not every school is willing to sell out for one sport at the sake of the entire athletic department.
Related: Colin Cowherd Pinpoints His Problem With Late-Night TV Hosts
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