Deion Sanders Shocks Fans with Unexpected Depends Commercial Following Surgery – What Led to This Surprising Move?

“You have to push through your stomach and force the pee out,” Sanders said. “Like you can’t just pee, and when you feel like you gotta go pee, you need to pee or you gonna start leaking.”

AI-assisted summary
• Sanders aims to destigmatize incontinence by openly discussing his experience and incorporating the product into his image.
• The ad campaign follows Sanders’ surgery where his bladder was removed and replaced with a neobladder.
• Sanders uses Depend to manage the changes in his bathroom habits post-surgery.

Deion Sanders, the ever-charismatic Colorado football head coach, is breaking new ground in a way only he can — by stepping into the spotlight with an unexpected partnership that hits close to home. Fresh off a major surgery that saw his bladder replaced by a neobladder, Sanders isn’t shying away from the challenges of his personal health journey. Instead, he’s flipping the script on incontinence stigma, teaming up with Depend adult diapers to own his story with pride and openness. This isn’t your typical endorsement; it’s a bold statement about resilience, health screenings, and redefining what it means to “stay in the game.” Coach Prime’s candid approach not only breathes new life into the brand’s image but also invites all of us to rethink the conversation around such a delicate topic. Trust me, this one’s as real as it gets, mixing grit with heart–just like the man himself. LEARN MOREAfter his bladder was removed, a neobladder was put in its place from his small intestine. It’s led to changes with how he goes to the bathroom. Sanders talked about it with Irvin.Sanders has recoverd from cancer and is coaching his team as normal this month. His team opens the season Aug. 29 at home agaisnt Georgia Tech.This product helps him deal with that.PATH TO PLAYOFF: Sign up for our college football newsletter

“I wasn’t joking! I truly DEPEND on @Depend,” Sanders said on Instagram Friday Aug. 22. “Ain’t NO SHAME in taking care of yourself. NO SHAME in getting health screenings. And there certainly ain’t NO SHAME in needing added protection or using Depend to stay in the game. That’s not weakness — that’s WINNING”The company that owns the brand confirmed to USA TODAY Sports in July that it has a parternship with Sanders. Depend often is associated with jokes about old age and embarrassing problems with incontinence. But Sanders has said he wants to take the shame out of it by discussing it openly and associating it with his personal fashion.

But it’s not just the latest sponsorship deal for Sanders, who also is seen in advertisements for Blenders eyewear, Aflac insurance and California Almonds.The ad shows packages of the underwear underneath his Nike shoes.

Sanders said after bladder surgery that “I truly depend on Depend. I cannot control my bladder.”Colorado coach Deion Sanders did his first advertisement for the Depend adult diaper brand after having his cancerous bladder removed in May.

This one is about his personal health.

Follow Brent Schrotenboer @Schrotenboer. Email: [email protected]“No shame at all!” Depend responded to Sanders on social media site X. “We’re proud to help you stay in the game, Coach Prime.”

“I’m about to sexy ’em up,” Sanders told former NFL receiver Michael Irvin in an interview posted July 28.