How Bill Belichick’s Secret Influence Shaped North Carolina’s Surprising ‘Hard Knocks’ Choice
North Carolina’s football program and coach Bill Belichick were expected to be featured this season on “Hard Knocks.”
But the deal fell apart just before a public announcement was to be made.
Why the negotiations took a turn and how Belichick's girlfriend was involved ⤵️
— The Athletic (@TheAthletic) April 30, 2025
Worse still, the Hard Knocks project being canceled reportedly went against what Belichick wanted. Per the report, NFL Films would have given the North Carolina football program a $200,000 cash injection, not to mention a high amount of priceless exposure.
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