How George Pickens’ Arrival Could Revolutionize the Cowboys’ Offense and Shake Up the NFL Landscape

That’s where he’s lived as a pass catcher, too: More than 70% of Pickens’ targets and 80% of his air yards were at this location, compared to Lamb who was mostly inside the numbers or between the hash marks when targeted.

This is important because defenses can quickly learn how to jam up the middle of the field if the Cowboys continue to pepper Lamb or tight end Jake Ferguson. While Lamb can do well outside the numbers, the Cowboys like to utilize his skill set as a mismatch for defenders.

Bringing Pickens to Dallas opens up another element of the offense without having to pull Lamb to the outside. Pickens can be the primary outside receiver alongside Tolbert and leave Lamb in his element.

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