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How George Pickens’ Arrival Could Revolutionize the Cowboys’ Offense and Shake Up the NFL Landscape
Upgrading the Route Tree
One of Pickens’ specialty moves was a weak point for the Cowboys last season. Their receivers were targeted the third-most times on curl routes, but finished 26th in burn rate and 20th in open rate on those routes.
Pickens can help fix that. His 60.9% burn rate ranked 11th among 32 receivers with at least 20 targets on curls. His 91.3% open rate ranked second behind only Terry McLaurin.
Lamb ranked 23rd and 28th, respectively, among those 32 receivers, while the rest of the Cowboys’ receivers also performed worse than Pickens.
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