How HBCUs Could Revolutionize Sports Media Rights by Borrowing a Page from the NBA’s Playbook
In an interview with ClutchPoints in 2024, Majors detailed the Classic’s working relationship with ESPN to televise the game.
“ESPN really understands the value, I believe, of amplifying the HBCU space and the HBCU culture, and specifically HBCU football,” Bulluck-Major said. “Having that partnership gives our student-athletes a chance to have exposure that they may not have otherwise. Two years, we were featured on ESPN2; year three, they moved us up to ESPN to the main network, and year four will continue to be on the ESPN main network. The fact that we’ve been able to not only maintain that relationship, but continue to extend that partnership and then at the same time keep that viewership where they’re pleased enough to say we’re going to keep on you on the main network, I think speaks a lot about not only the product we put out, but the institutions that we select to be a part of this game.”
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