How HBCUs Could Revolutionize Sports Media Rights by Borrowing a Page from the NBA’s Playbook
Context is important in every situation, and I’m sure there are other rational reasons behind this decision. However, this further highlights why many HBCU supporters and advocates have been skeptical of ESPN and its approach to leveraging HBCU media rights in recent years. The Celebration Bowl airs on ABC as the first bowl game of the season, and the MEAC/SWAC Challenge has also been on ABC in recent years. However, many top HBCU games in the fall are stuck behind a paywall on ESPN+, which I don’t think is the best platform for them.
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