How HBCUs Could Revolutionize Sports Media Rights by Borrowing a Page from the NBA’s Playbook
While there’s value in having HBCU football, basketball, and other events available on digital platforms—especially with on-demand viewing—it’s important to consider the bigger picture. The best HBCU football games, like FAMU vs. Howard, should be broadcast on cable or network TV with appropriate circulation to maximize their exposure and advertising revenue potential.
HBCU athletic departments and conferences should take inspiration from the NBA’s approach to media rights, where they split their coverage across ESPN/ABC, NBC/Peacock, and Prime Video. This strategy increases exposure, encourages these platforms to actively promote the product, and meets consumers where they already are.
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