How HBCUs Could Revolutionize Sports Media Rights by Borrowing a Page from the NBA’s Playbook
Looking ahead, HBCU athletic departments and conferences need to be strategic with their media rights. They should avoid granting a single entity control over the majority of their games, ensuring a broader reach and better opportunities for promotion.
They should evaluate their game package, break it up, and bring in additional media partners who can boost revenue through advertising while still broadcasting the games at scale. This would help grow interest and viewership, which could lead to increased attendance, higher merchandise sales and even a surge in interested potential students, as the athletic events are weekly billboards for your institution.
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