How HBCUs Could Revolutionize Sports Media Rights by Borrowing a Page from the NBA’s Playbook
What about taking advantage of the rise of the FAST Channel (or Free Ad-Supported Streaming TV) space. It’s growing it’s market share in the media space and currently only HBCU GO/The Grio broadcast HBCU content via this new digital media platform. FAST Channel distribution is available via Tubi, The Roku Channel and other comparable platforms.
Why don’t HBCU athletic departments leverage their content libraries as well as their live sports rights to explore this medium. We see the ACC do this with the ACC Digital Network. If FAST Channel distribution was good enough to broadcast Super Bowl LIX, it would be perfect to broadcast HBCU athletics and be a good way to make money and grow audience reach.
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