How HBCUs Could Revolutionize Sports Media Rights by Borrowing a Page from the NBA’s Playbook
The NBA is gearing up to star a multi-year, multi-billion-dollar media rights deal that expands their reach across multiple platforms. This deal includes two broadcast TV windows, their traditional cable games, and now two streaming platforms—Prime Video and Peacock—allowing them to showcase their games at scale. So, my argument has always been that the NBA is just fine.
The NBA serves as an excellent model for HBCU athletics, especially HBCU football, when it comes to effectively managing media rights. Leveraging sports media rights can provide a significant financial boost to support athletic department expenses and help HBCUs stay competitive in the constantly evolving world of college athletics.
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