How HBCUs Could Revolutionize Sports Media Rights by Borrowing a Page from the NBA’s Playbook
I believe media rights can play a key role in growing the fandom around HBCU culture. As we know, HBCU football isn’t just about the game on the field. It’s the entire cultural experience that makes it special. It’s the energy of the student sections, the chants, and the passion they bring. It’s the bands performing during the zero quarter, halftime, and fifth quarter. It’s the tailgates, the Greek life, and the alumni returning to reconnect. It’s the history of our institutions and programs, often unknown to those not deeply involved with them.
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