How HBCUs Could Revolutionize Sports Media Rights by Borrowing a Page from the NBA’s Playbook
HBCU football is an excellent product for TV and streaming that has the potential to generate significant revenue for HBCU conferences and athletic departments. It can also bring much-needed attention and exposure to a broader audience—people who may not be familiar with HBCU football or its unique storylines.
However, we’re not fully capitalizing on the monetary value of our media rights or the large-scale exposure they could provide. This is largely because we’ve been locked into outdated contracts that limit our ability to leverage these opportunities effectively. Our media rights are controlled by entities that view our sport not as a valuable product, but merely as an addition to their streaming services to strengthen their branding position of dominance in the sports industry.
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