How HBCUs Could Revolutionize Sports Media Rights by Borrowing a Page from the NBA’s Playbook
This conversation isn’t new—it’s been ongoing in HBCU spaces across the nation for the past few years. I’m highlighting it now because of my disappointment in the information we received earlier this week about the broadcast information for the 2025 Invesco QQQ Orange Blossom Classic.
The Orange Blossom Classic came back in 2021 after a decades’s long hiatus and has been one of te most anticipated games on the HBCU football calendar. The game featured Jackson State and Florida A&M for three seasons. Two of those seasons, Deion Sanders was the coach for Jackson State during those matchups.
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