How HBCUs Could Revolutionize Sports Media Rights by Borrowing a Page from the NBA’s Playbook
In the 2022 season, reigning Heisman Trophy Winner Travis Hunter played his first college football game in the Orange Blossom Classic, which was broadcasted on ESPN2 and garned over 900,000 viewers. Although Deion Sanders left Jackson State after the 2022 season, the Jackson State vs. FAMU matchup remained highly anticipated and continued to draw audience interest. Even without Jackson State or FAMU in the spotlight, fans were still eager to watch teams like North Carolina Central and Alabama State compete in the 2024 Orange Blossom Classic.
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