How HBCUs Could Revolutionize Sports Media Rights by Borrowing a Page from the NBA’s Playbook
The Sunday afternoon spot on Labor Day weekend gave it prime real estate: unimpeded by other college football matchups and facing no competition from the NFL. Plus, you can capture the attention of sports fans on a holiday weekend—whether they’re at an after-church cookout, dining at a restaurant with family and friends, or relaxing at home deciding what to watch next.
This year’s Orange Blossom Classic brings an exciting rematch of the 2023 Celebration Bowl, with Florida A&M taking on Howard University in Miami. But, instead of the game being on either ESPN or ESPN2 for the fifth straight year, the game has been moved from Sunday of Labor Day weekend to Saturday and will now air on ESPNU, which we’ve seen is the place that HBCU football viewership goes to die.
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