How HBCUs Could Revolutionize Sports Media Rights by Borrowing a Page from the NBA’s Playbook
Over the past few seasons, several games aired on ESPNU have struggled with poor viewership numbers. Additionally, there have been numerous social media queries about where these games were being streamed, as many people don’t have access to ESPNU through their cable or streaming plans.
was disappointed to learn that an Orange Blossom Classic, featuring two of the biggest brands in HBCU football, is being relegated to ESPNU. While the game will still air on an ESPN platform and be available digitally via ESPN+, it loses the chance to attract casual sports fans who typically tune into ESPN or ESPN2 to see what’s on. By being moved to ESPNU, the game loses visibility and the opportunity to engage a broader audience.
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