How HBCUs Could Revolutionize Sports Media Rights by Borrowing a Page from the NBA’s Playbook
I understand the reasoning behind it and what Kendra Bulluck-Major, Executive Director of the Orange Blossom Classic, explained in her statement to HBCU Legends about ensuring the game doesn’t compete with the LSU vs. Clemson matchup.
“It’s an hour later than our usual start time,” Bulluck-Major told HBCU Legends. “We’re still on linear TV, and we’ve got an hour later kick-off, we’re happy with it. The viewership is still good. I think we are the main thing is to have us in a time slot where we’re not competing against too many featured matchups. Coming on before LSU and Clemson is great.”
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