How Shedeur Sanders Sparked an Unbelievable NFL Draft Ratings Surge No One Saw Coming
With Lewis noting: “Outside of 2020 — an outlier year in which the draft was among the only live sportscasts for weeks — no other day two telecast reached even the six million mark.”
“Draft viewership is impacted by many factors, but nothing moves the needle quite as much as a prominent QB going later than expected,” he added.
“Back in 2014, before the sweeteners of out-of-home viewing and a broadcast network simulcast, the first round of the Draft averaged 12.37 million viewers when Johnny Manziel went from an expected top ten pick to being selected late in the first round. Yet even the draft slides of Manziel and Aaron Rodgers before him did not spill into a second — much less third — day.”
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