Inside Amorim’s Playbook: The Surprising Rule That’s Transforming Manchester United’s Future
In contrast, those who have remained with the squad have embraced the challenge. Amorim sees genuine potential not just to return to European competition but also, in time, to challenge for the Premier League and Champions League titles. The source of his optimism lies not solely in player quality but in a broader cultural shift he has helped initiate.
“The culture change is a club thing, not just a manager thing,” he explains. “We’ve improved in every department—medical, nutrition. We have a new chef, new rules.” These rules aren’t infantilising, he insists, but designed to foster professional accountability. “These players are men. They have sons. But if you don’t train properly, I have footage. And I’ll show it in front of everyone.”
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