Inside Amorim’s Playbook: The Surprising Rule That’s Transforming Manchester United’s Future
There was never any thought of walking away, not even during the bleakest stretches. “It took me five years to choose this club,” Amorim says. “I don’t want to fail. That’s the only pressure I feel.”
It helps that his standing within the club’s hierarchy is solid. Amorim enjoys strong relationships with technical director Jason Wilcox and CEO Omar Berrada. His rapport with Sir Jim Ratcliffe, INEOS’s figurehead and part-owner, is particularly telling. The two exchange WhatsApp messages regularly—some involving gifs, others rather more blunt in tone. Amorim doesn’t mince words with the British billionaire.
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