Inside the $40 Million Bet: How One College Football Program Is Reshaping Its 2025 Roster—and the Game Itself

Inside the $40 Million Bet: How One College Football Program Is Reshaping Its 2025 Roster—and the Game Itself

Quarterback Arch Manning was cited as “by far the highest-paid Texas player,” but the source noted that all of his NIL deals were negotiated independently without the help fo the collective.

“It’s just unsustainable,” a source told the Chronicle about the high cost of doing business for Texas this season.

“The next season after this year, the whole world will be back to reality.”

AUSTIN, TEXAS – OCTOBER 28: Head coach Steve Sarkisian of the Texas Longhorns celebrates with the team after the game against the Brigham Young Cougars at Darrell K Royal-Texas Memorial Stadium on October 28, 2023 in Austin, Texas. (Photo by Tim Warner/Getty Images)Tim Warner/Getty Images

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