Inside ‘The Coach Vick Experience’: How BET Turned a Bold Gamble into a Cultural Phenomenon
I think the real test for BET and SMAC Entertainment is finding a compelling narrative to showcase for Norfolk State, considering the outcome of the season. It’s easy to tell a story of an insurgent team with a former NFL great as head coach, winning games. That’s what we saw with Amazon Prime’s Coach Prime documentary, particularly in his years at Jackson State. But how is BET going to show the down times, significant losses, injuries, and conflicts within the team?
I think that, more than episode one, which covered Norfolk State’s opening loss to Towson, episode three showed us what we’re in store for as we head into the rest of these episodes and the rest of the season. The showcase of the game against Rutgers was short, but seeing the different aspects of Vick’s and the coaching staff’s thoughts on what was happening was insightful. It was also, at the beginning, a spotlight on how these games against FBS teams can put players in the spotlight and potentially lead to a draft pick or an undrafted free agent contract to fuel their NFL dreams.
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