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Inside the Minds of NFL’s 2025 Offensive Geniuses: Who’s Revolutionizing the Playbook?
Predicting their ability to influence an offense is difficult, so an assessment of their background is helpful.
Kelly hasnât been in the NFL since he was the 49ersâ head coach in 2016. That squad had a 36.4% offensive success rate and Kelly lasted one season. He previously had been the Eaglesâ head coach when his offenses went from top-five in 2013 and â14 to outside the top 10 in 2015.
Morton has mostly been a position coach or assistant during his NFL coaching career, but he was a one-time offensive coordinator with the Jets in 2017. That team had a 32.7% offensive success rate, but it lacked standouts on that side of the ball.
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