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Inside the Minds of NFL’s 2025 Offensive Geniuses: Who’s Revolutionizing the Playbook?
Following is a breakdown of what to expect from the new play-callers based on their history and experience:
The Shanahan and McVay Coaches
First, we need to look at everyoneâs favorite coaching tree: Anyone whoâs worked with Kyle Shanahan or Sean McVay. In recent years, those two and their disciples have, for the most part, created offensive systems that have performed better than the ones that preceded them.
This year, there are three such new play-callers to watch: Jacksonville Jaguars head coach Liam Coen (who worked under McVay with the Los Angeles Rams); Seattle Seahawks offensive coordinator Klint Kubiak (Shanahanâs passing game coordinator with the San Francisco 49ers in 2023 before serving as the New Orleans Saints OC in 2024); and Houston Texans offensive coordinator Nick Caley (who coached under McVay with the Rams).
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