Lincoln Riley Unveils Surprising Strategy Behind USC Football’s Unstoppable Recruiting Boom
So, what changed? The USC football team has always recruited well, but never like this. The Trojans are on a different level right now, and NIL support is a big reason why.
“We were very behind,” USC head coach Lincoln Riley said, according to an article from On3. “There’s no other way to put it. The belief and excitement around this program, for all those who support us, is high right now. The more we’ve built and have had some of the success that we did early, it’s just created belief and momentum. It’s giving validity to what we’re trying to do. And then all of a sudden, more people want to support it. More people want to come to work here. More recruits want to come here because they see what’s happening, and they see that USC is really taking this seriously. This is not one of those things where it’s a bunch of hollow promises, and things aren’t being followed through. It’s important to this university right now.”
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