LSU Proposes Bold Jersey Ads to NCAA—Could This Revolutionize College Football Sponsorship?
Sponsorship logos are legal on football fields, and when that was approved, LSU athletic director Scott Stricklin immediately started to think about jersey patches.
“I believe the NCAA is going to allow us to put a sponsor logo on the field during the regular season,” Stricklin said, according to an article from On3. “That’s an obvious revenue stream that has not been there in the past. The pro sports are putting patches on jerseys. That doesn’t seem like something that’s crazy for us to consider these days.”
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