Mammoth Takes on Bag Giant: The Shocking Lawsuit That Could Change the Industry Forever
The Mammoth announced the new name and logo in May following the team’s first season in Utah. The team used the name Utah Hockey Club for its first season after moving from Arizona to Salt Lake City.
Oregon-based Mammoth Hockey issued a cease-and-desist letter not long after the new franchise name was unveiled, claiming potential customers would confuse the two brands and fans of rival teams would not purchase its products. The team and the company both have mammoth-shaped logos, and are associated with “Mammoth” and “hockey,” according to the letter.
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