NBA’s Hidden Deal: Why the Aspiration-Clippers Sponsorship Could Shake the League’s Future
Two sources with direct knowledge of the arrangement said the Clippers submitted the 23-year agreement to the NBA for approval before it was announced in September 2021, as required under league rules because it contained a jersey patch component, the sources said…
“Teams vet their own sponsorship partners and negotiate their own sponsorship agreements,” NBA spokesperson Mike Bass said in a statement to ESPN. “Given the jersey patch’s inclusion on player jerseys and its level of exposure across game telecasts, the league reviews and approves jersey patch arrangements pursuant to league rules that are intended to avoid potential brand issues or conflicts with league partnerships.”
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