NBA’s Hidden Deal: Why the Aspiration-Clippers Sponsorship Could Shake the League’s Future
The other thing the league looks into is the viability of the company — can it live up to the financial obligations of the sponsorship deal? On paper in 2021, Aspiration looked like it could, which is why Ballmer and other billionaires were investing in it. Within a couple of years, Aspiration had fallen apart, the sponsorship deal with the Clippers had been canceled, the company had filed for bankruptcy, and its CEO Joe Sanberg had pled guilty to two counts of wire fraud.
All of this is separate from the allegation that Ballmer and the Clippers used Aspiration and its $48 million endorsement deal with Leonard to skirt the salary cap and get the Clippers star more money, an allegation investigated and made by the Pablo Torre Finds Out podcast. The NBA has hired the law firm of Wachtell Lipton, Rosen & Katz to investigate the claim that this was a “no show” endorsement deal — there is no public evidence at this point of Leonard having done any work, made any appearances or done any social media posts for Aspiration — used to circumvent the NBA’s salary cap and get more money to Leonard (and his family, including his uncle and business manager Dennis Rodgers). There is a lot of circumstantial evidence for the Clippers to explain, including Clippers minority owner Dennis Wong investing $2 million in Aspiration in late 2023 — when it was clear the company was failing — and Leonard getting a $1.75 million endorsement check days later.
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