Ohio State’s Jeremiah Smith Breaks Boundaries with Groundbreaking Red Bull NIL Deal—What This Means for College Sports Forever

Jeremiah Smith isn’t just catching passes these days—he’s catching history. The Ohio State standout has just shattered new ground as the inaugural college athlete to grace the face of a Red Bull can. Imagine this: last year, Smith inked a NIL deal with Red Bull, and on a seemingly ordinary Monday, former NFL star Chad “Ochocinco” Johnson dropped the mic by revealing a limited-edition can emblazoned with Smith’s image—snagging a one-handed catch that perfectly encapsulates his electric skill set. These cans aren’t just flying off shelves—they’re exclusive to Ohio, available through December or until they vanish. Now, here’s why this matters: Jeremiah’s NIL value clocks in at a staggering $4.2 million, putting him among the elite in college sports and third on the On3 NIL 100. He’s in remarkable company, joining top-tier athletes like Arch Manning and DJ Lagway who also rep Red Bull. Add that to his Adidas deal and a cover spot on EA Sports’ College Football 26, and you see a young man whose brand is skyrocketing alongside his on-field exploits. For anyone following college football’s future stars, Jeremiah Smith’s story isn’t just one to watch; it’s a glimpse into the game’s evolving landscape. LEARN MORE

Ohio State star wide receiver Jeremiah Smith has made history as the first college athlete to be featured on a Red Bull.

Smith, who signed an NIL deal with energy drink company last year, was surprised Monday when former NFL wideout Chad “Ochocinco” Johnson unveiled the limited-edition can featuring his image.

The design has Smith snagging a one-handed catch and highlights his athletic abilities. The cans will be sold exclusively in Ohio through December or while supplies last, Red Bull said in a press release.

At $4.2 million, Smith’s On3 NIL Valuation is among the highest in college athletics. He ranks third overall on On3 NIL 100. He joins an impressive list of college football players sponsored by Red Bull, including Arch Manning and DJ Lagway.

The partnership with Red Bull adds to Smith’s extensive list of NIL deals, including becoming an Adidas athlete and being featured on the cover for EA Sports’ College Football 26.

Congratulations to my young boul @Jermiah_Smith1 whose limited edition @redbull energy drink is now available exclusively in Ohio through December while supplies last. 🤝🏿 pic.twitter.com/cqpFQppRLB

— Chad Johnson (@ochocinco) October 22, 2025

Through seven games this season, Smith has 49 receptions for 602 yards and seven touchdowns, plus a rushing score for the Buckeyes.

Smith’s rise has mirrored Ohio State’s tradition of elite receiver development. The former five-star recruit from Florida said his connection with receivers coach Brian Hartline and the Buckeyes’ track record of producing first-round NFL wideouts played key roles in his commitment. He chose Ohio State over heavy interest from Miami, calling it “the best fit for my long-term goals.”