Highlights

Puma’s Bold New Logo for Tyrese Haliburton Sparks Fashion and Sports Worlds Alike—What’s the Story Behind the Design?

Puma’s Bold New Logo for Tyrese Haliburton Sparks Fashion and Sports Worlds Alike—What’s the Story Behind the Design?

Here’s a thought: What do you get when a poll dubs an NBA star “overrated” and then that same player nearly carries his team to the NBA Finals? If you guessed a heck of a comeback story, you’re right on the money. Tyrese Haliburton—the Indiana Pacers’ sharp-shooting maestro—is flipping the script on critics and turning what could’ve been an embarrassment into a branding goldmine. Puma, spotting this juicy narrative, just dropped a fresh line of “OVERRATE THAT” shirts featuring Haliburton’s very own signature logo. It’s a cheeky nod to a poll that named him the most overrated player among NBA peers—a punch Haliburton took in stride and maybe even used as fuel for one of his most electric seasons yet. Now with the Pacers poised just one win away from the Finals, those tees aren’t just apparel—they’re a statement. Who’s really overrated, anyway?

(Photo by Andy Lyons/Getty Images)

 

Pages: 1 2 3 4 5

Post Comment

RSS
Follow by Email