Ron Rivera’s Future at California Takes a Surprising Turn After AD’s Sudden Retirement
After taking a year off to recharge the batteries, Ron Rivera is set to dive back into the football grind—this time steering the ship as California’s new general manager in 2025. Now, isn’t it something when a coaching icon trades the NFL sidelines for the collegiate front office, especially at his alma mater no less? With former athletic director Jim Knowlton hanging up his hat, Rivera’s poised to wield significant influence over the Golden Bears’ football operations, signaling a fresh era. It makes you wonder: can Rivera’s NFL savvy translate into college gridiron success, or will the transition be more challenging than expected? Either way, under Rivera’s watchful eye, California is not just turning a page—they’re rewriting the whole playbook.
LEARN MOREAfter a year away from football, Ron Rivera is returning to the industry as California’s general manager in 2025. Following former athletic director Jim Knowlton’s retirement, Rivera will now oversee most of California’s football operations.
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