The Alexander Isak Dilemma: Newcastle United’s Unseen Path to Premier League Glory
In those circumstances, better to accept the situation and sell while the valuation is high, rather than risk things spiralling out of control. Selling well is an art the most successful clubs manage to pull off, and that’s especially true in these days of tighter spending safeguards, and Profit and Sustainability rules (PSR).
Clubs stray from that principle at their peril. It was a trap that Arsenal fell into in the latter days of Arsène Wenger’s reign, and it took years for them to rebuild themselves from mid-table mediocrity into Champions League regulars again under Mikel Arteta.
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