The NHL’s Surprising Alliance: How Inclusion Meets Controversy with Donald Trump

And going backwards really isn’t Bettman’s thing, or it never used to be. When he accepted his job as commissioner in 1992, he told a room full of reporters that “the way a league performs well is by making its product as attractive as it can to the greatest number of fans.” He believed in growth, in other words – even up until 2022. What he risks now is stagnation, regression even. On that same day in 1992, Bettman said that he wanted to make hockey, a sport that at the time was seen as violent and retrograde, more “user-friendly.” And he acknowledged that to do it, he’d need to push some of the older owners into the future. “It may be that we are going to head in new, progressive directions that will make sense to every one immediately,” Bettman said. “For some, it may take a little more time.”

Maybe the diversity and inclusion stuff doesn’t totally make sense to Bettman in 2025 – other North American sports have decided that they don’t have the stomach to fight the culture wars under Trump either, and NFL commission Roger Goodell is also on the White House sports council. But Bettman should give the league’s diversity policies time to grow, rather than deliberately reversing course, hurting hockey’s players and fans, and ultimately jeopardising the future success of the sport for everyone. If that’s too much to ask, at the very least, if he’s invited to join a club created by a hostile and retrograde president, he should by now have the smarts to just say no.

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