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The Shocking College That Blew $50 Million on NIL Deals – And What It Means for the Future of College Sports

The Shocking College That Blew $50 Million on NIL Deals – And What It Means for the Future of College Sports

Ever wonder what it takes to keep college sports scorching hot these days? Well, if you think it’s just about game-day glory, think again. The Texas A&M Aggies just dropped a jaw-dropping $51.4 million on NIL deals alone from July 2024 to June 2025 — and no, that’s not a typo. What’s wild? Nearly $50 million of that went to men’s sports, leaving women’s programs with a fraction of that pot. It’s a bold play in a new college athletics landscape where big money meets bigger ambitions. And while the NCAA tries to cap direct payments to players, boosters and businesses are quietly fueling the fire behind the scenes. It’s a fascinating, if not a bit unsettling, glimpse into how far college sports have sprinted from where they were less than a decade ago. Ready to dive deeper into this financial frenzy? LEARN MORE.”

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