The Shocking College That Blew $50 Million on NIL Deals – And What It Means for the Future of College Sports
In an article written in The Bryan-College Station Eagle, Miller revealed the Power Four school spent $51.4 million on NIL payments in both men’s and women’s sports from July 2024 to June 2025 — a roughly $19 million increase from the previous year.
Of the $51.4 million, $49.2 million was invested in A&M’s men’s sports, while just $2.2 million was divided up amongst its women athletes.
Following last month’s landmark House settlement, money schools can directly give to their players will be capped at $20.5 million this year, with the annual pot expected to grow to around $32 million over the next decade or so.
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