The Shocking College That Blew $50 Million on NIL Deals – And What It Means for the Future of College Sports
The new revenue-sharing model doesn’t seem to account for name, image, likeness payments outside of what each program is allotted, however. So it’s fair to assume that teams will work their way around it by outsourcing that spending to the boosters and businesses that are already supporting their athletes behind the scenes.
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