The Untold Power of HBCU Sports: Why BET’s Return Could Change the Game Forever
But when BET got out of the game of HBCU football, we suffered. A lot of our games were relegated to platforms people didn’t know about or to ESPNU and ESPN3. HBCU football was not getting the spotlight that it rightfully deserved—not because of celebrities, but because of the high level of play the players have been delivering for years.
BET has already “dabbled” in HBCU life by bringing back College Hill: Celebrity Edition, which was very successful. So, why not do HBCU football? I can envision BET bringing it back through a partnership with Byron Allen. He recently bought the time slots formerly occupied by Late Show with Stephen Colbert—which is ending—to put his Comics Unleashed and Funny You Should Say That programs onto CBS. It was a smart move for Byron Allen’s empire, given his large amount of money and massive media war chest. And it could be a smart play for Allen Media Group
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