The Untold Power of HBCU Sports: Why BET’s Return Could Change the Game Forever
Allen could buy space on BET for his HBCU games on HBCU Go. Or we can go for a more realistic option: BET could sub-license one or two of Byron Allen’s HBCU games from HBCU Go each week during the football and basketball seasons. If they want to go with the best value proposition, they could try HBCU football first, as there are plenty of attractive games that aren’t broadcast on either ESPN, HBCU Go, or an individual conference digital network.
You could make this an HBCU Go and BET Sports collaboration. You wouldn’t even have to spend a lot of money, and you could sell advertisers on live sports, which is a huge sector in media. You could play College Hill: Celebrity Edition or the Fisk University documentary after the game. I don’t believe HBCU football would perform worse than a rerun of Martin.
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